The initiators of the Beauty Matters initiative

The combination of usability and aesthetics comes more and more into the fore. Universities and enterprises are discovering this part of human-machine interaction for themselves.

The Beauty Matters initiative wants to take the topic of usability and aesthetics to science and economy. Events, publications as well as press and public relations form a good basis.

The initiators Michael Burmester, Marc Hassenzahl and Franz Koller distinguish themselves by knowledge transfer between universities and enterprises, collaboration and fondness of experimenting.